Top Management

The intro of our management.

David Amir

President, CEO, Founder

With more than 10 years of hands-on experience, including working at eGlue and NICE Systems, David his experience and expertise knowledge of connectivity have provided a unique insight to guide customers and business partners performing new implementations as well as scaling and reviving existing robotics implementations, from small to enterprise companies.

  • Customer focus 80% 80%
  • Delivering 93% 93%
  • Connectivity 90% 90%

Jigar Patel

VP Services, Founder

Using knowledge, Jigar has enabled many of the most successful NICE customers to build their own RPA Center of Excellence, expand the RPA practice internally, and deploy RPA throughout the entire organization. With more than 10 years hands-on experience in implementation of Robotic Automation systems across multiple industries across the world.

  • Business Need 85% 85%
  • Center of Excellence 90% 90%
  • Product Development 80% 80%

Martijn Zuiderbaan

Chief Commercial Officer

Implementing Robotics and setting up the Center of Excellence within ikea from one site to a worldwide scale has given Martijn a unique insight and experience from a customer perspective. Having experienced all the challenges coming with implementing and scaling robotics from small to enterprise scale, Martijn has an honest and realistic view on robotics whilst beeing able to deepdive into technical details.

  • Customer focus 94% 94%
  • Tech Support 80% 80%
  • Product Management 85% 85%

Assaf Roth


Assaf is an experienced high-tech entrepreneur with over 15 years of experience in co-founding, managing, and consulting to start-up companies.

He also worked with internet start-up companies, co-leading their operations and growth in the online advertising, e-commerce and education markets in Israel and globally.

  • Financial Management 91% 91%
  • Organizational Excellence 80% 80%
  • Start-up growth 85% 85%


We are #1 experts in NICE Real-Time Solutions, which ironically is also our favourite platform due to some of its unique capabilities. Our services extend to companies working on a NICE RTS environment, whether they want to kick-start their automation process or take it to the next level of optimization.